In this day and age, a majority of Knoxville home searches start online. To be more specific, 90% of home buyer searched online during their home buying process, according to a join study from Google and the National Association of Realtors. With that statistic in mind, it is obviously very important that your Knoxville home gets the proper online exposure. So, how can you ensure this happens?
First, it is important to keep in mind that not all Realtors are created equal. Just because your friend of a friend knows someone who is a Realtor, doesn’t mean you should be tied into using that person. While he or she may be a great Knoxville agent, without further research, there is no guarantees that he or she has a marketing campaign to help give your Knoxville home the online exposure that it needs.
Prior to hiring a Knoxville agent to list your home, it is important that you do some research of your own. With the power of Google, it is pretty easy to separate out those who do have a strong online presence from those who don’t. To do better research, consider what specifically buyers would be searching for it they were looking for your home. Would they be looking for things like waterfront communities in Knoxville? Neighborhoods close to downtown? Knoxville homes for sale in a specific area? Think of the terms that represent your home and see what agents come up.
Once you narrow your list of Knoxville realtors down, sit down with the one or two agents that most stick out to you. When you sit down with them, don’t be afraid to ask how they plan to market your Knoxville home for sale and what strategies that have worked for them in the past. Don’t hesitate to ask for examples of homes that they currently have listed or to see how they are currently marketing other Knoxville homes for sale.